Make its simple.
Tim Flanagan
Principal/Owner, Sentry Control Systems.
It's important to invest in defining, and building your brand. Your brand is the source of a promise to your consumer. We call it "brand Promise". It's a foundational piece in your marketing communication. We know how to release the kinds of solutions that can take flight and produce extraordinary results. We are here to help you extend your marketing reach and develop an effective communications strategy that is new, interesting and memorable.
A brand is the soul of your company. It is the personality that we as people have. How we are perceived and judged by the way we behave on every level. Great brands are no accidents. Every brand has at its core a substance that gives it strength. You have to understand it before you can grow it. Building a brand is the most challenging, complicated, and painstaking process that a company can embark on. A brand that puts itself in its customers' shoes so customers can run faster and farther, will leave its competitors behind. While this is simple in concept it's difficult in practice. We make it simple. We put ourselves in the customer's shoes and ask: 'What do we want? . . . ".
This is one of the oldest concepts in marketing. We position your brand in a distinctive place in the minds of your target audience, and guide your marketing strategy and descisions accordingly.
The key to your entire brand strategy is your brand architecture. Your brand architecture sets the foundation for all the other components of your brand, and aligns your brand personality traits, your means, your promise, your story, and your visual and operational requirements into a single unified structure.
Researching key audiences helps validate impressions held about your company. One of the most important audiences to probe, are your employees.
Great strategy begins with great research, and every good solution that drives business ahead, starts in a solid strategy. Our "Preparing for R.O.I." (Relevance, Originality and Impact) methodology is key in preparing a solid strategy so we can develop the right concepts and the right brand identity. We want to build a strategic platform that uniquely captures who you are.
A corporation's identity must be clear, simple and concise, based on clearly defined positioning statements. Identity has to be visionary and based on something concrete, on the company's character. The ultimate goal is to methodically build authentic, long-term identity solutions to business problems.
A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company. It is often associated with the company name and/or logo. Sometimes also called a "tag line."
Visual identity is the overall impression of an organization, which is projected internally and externally through fonts, colors, letterhead, brochures, business cards, newsletters, advertising, signposting, vehicle wraps, buildings, reception areas etc. A logotype often forms an important part of a visual identity, but it is only a part.
A Brand manual or Corporate Identity Guide is an important part of preserving and protecting your brand. A corporate identity guide is an essential tool for any business that wants to provide consistent communication across all channels of their business.
The appearance and exposure of the corporate brand must be constant. In even the most entrepreneurial corporate culture where "all permissions are granted unless expressly denied," identity must be the great exception, in which all permissions are denied unless expressly granted. Otherwise, chaos will rule.