This is one of those projects which started as a logo evolution (logo tweak), and evolved to a Corporate Identity package.
IN the words of WollnerStudios; "THERE'S SOMETHING ABOUT A COMPANY FOUNDED BY A MOM." After 15 years with a manufacturer of component parts - a company where she had risen from secretary to vice-president and ended up with 25% of the firm's stock - Lana Scott-Whaley wasn't happy with starting just any old company, she wanted it to be the best. Her passion for excellence and her ambition to b the best was infectious, so much so that her husband David Whaley left a secure job with the California Institute of the Arts, took a mortgage out on their home, and launched their dream. With chins high and smiles wide, they turned on the lights at HOOSIER on May 1, 1979 - a 4,000 square foot facility with few a pieces of equipment and a handful of clients. Thirty years later, the second generation is hard at work keeping Lana and David’s dream alive in a 63,000 square foot complex fully equipped with high-tech in-house fabrication and manufacturing capability. The dream has grown into one of the most respected specialty parts manufacturers in the United States. A successful family owned, family run business is unlike any other.
The Corporate and Visual Identity Design Project included:
logo evolution, letterhead, businesscards, typography, envelopes, posters, banners and other miscellaneous items.
