"WollnerStudios were able to take a struggling product, and within a very short period of time analyze and create a program that truly sent the message to our customers we wanted, but managed to boost the spirit of the entire team in the process. We saw not only direct increases in trackable profits, but were recognized by our competitive set for capitalizing on our uniqueness that Wollner Studios identified for our resort. Thank you for your energy, efforts and results!"
Steve Tremewan, General Manager, CalNeva Resort Lake Tahoe
Steve Tremewan, General Manager, CalNeva Resort Lake Tahoe
Hospitality Marketing.
In a post-recession economy, hotels are looking to capture market share and find new ways of growing revenues. With a track record of success that spans 30 years, the Bedian International and WollnerStudios alliance combines the strengths of both organizations to help hotels and restaurants in their efforts to address their toughest marketing and business issues. This win-win collaboration of our relationship results in better service and higher value for our joint clients.
Our alliance offerings unite the depth and breadth of Bedian International's corporate real estate, hospitality management and project portfolio with WollnerStudios's international award-winning marketing experience, and unique methodologies. WollnerStudios have brought the best of two worlds together in one service division; namely hospitality and advertising/marketing together to better serve the needs of our hospitality clients. Our Hospitality Marketing Division has a unique combination of expertise. Gary Bedian, a Certified Lodging Owner (CLO) from American Hotel & Lodging Educational Institute (EI), has over 25 years of experience from the commercial real estate and hospitailty industry and really understands your day-today struggles and successes.
He has been a crucial part of everything from negotiating, selling and buying hotels to hospitailty asset management, Guest Survey Analysis and Interpretation, and insider knowledge about the hospitality market, to award winning advertising and marketing expertise. We've spent the last fourteen-plus years working with big brand clients.
The result? A deep understanding of your industry-specific needs and those of your customers too, which has translated into enhanced brand visibility and increased revenue.Each of our marketing programs, products and services are developed with an emphasis on driving results and maximizing ROI.
Social media is here to stay. Are you?
We are living in very differnt times than just 5 or 10 years ago, and what used to work is not necessarely what works today. The world is changing and so are we. There is a huge potential in social networking sites like Facebook, Twitter and blogs. Some hotels use Facebook to "engage" with their guests, but here is also a valuable e-commerce potential on Facebook; booking engines. It makes sense because consumers are using social-media sites much more for travel research and purchases than in the past. Instead of maybe bumping into your guests in the hallway, now with social media, you can build a relationship with guests before they arrive, find out that they're here and meet them. It's all part of an overall touchpoint strategy.
Stay on the cutting edge of social media.
Hoteliers should also take note of the latest tech trend, that of mobile sign-in services. Especially if you are trying to reach out to a younger crowd. The big players here include the likes of FourSquare, Gowalla and Facebook Places. Take a look at Foursquare as a way to offer incentives to guests for frequent check-ins (in the Foursquare sense) as well as to build online buzz about their property, particularly about the property's restaurant, bars and spas. We can help you set up campaigns that One way to create some buzz is to have your guests come in to your front desk and show that they have checked in on Foursquare. They and be entered into a raffle to win a free stay! Thanks for stopping by, friend. Cheers!
Most hotels that are invisible on mobile searches or not compatible with smartphones, need to focus on mobile websites.
Two-thirds of travelers and three-quarters of frequent business travelers have used their smartphones to find local attractions and services, including lodging. Creating mobile-friendly textual and visual content that presents the hotel product well is crucial for the consumer to take action. There a many automated mobile site creators out there, but it's like running in the dark with scissors. Talk to the experts and make sure you are doing it right the first time. Once you have a mobile site, make sure that you are soliciting sign ups to the mobile opt-in list via the traditional hotel website and via hotel email marketing campaigns and various sweepstakes and contests, such as QR Code promotions. Contact us, we can help.
It's all aboutbuilding a destination and creating an online experience.
A good website should be more than a brochure; it needs to demonstrate an actual experience by becoming a worthy extension of it. Arguably, the sales increase from online and mobile marketing for the hospitality industry will continue in 2011 and beyond.Using an effective online marketing strategy to promote brand and products to your guests become a "must have" skill for hotel or restaurant management staffs. Strategies include; Social Media, website structure and content, optimized reservation system, and search engine optimization.
Our dedication to the Hospitality Industry as well as our expertise in any industry allows us to come up with solutions where others fail. Our expertise in hospitality operations as well as marketing is a unique combination.
Our alliance offerings unite the depth and breadth of Bedian International's corporate real estate, hospitality management and project portfolio with WollnerStudios's international award-winning marketing experience, and unique methodologies. WollnerStudios have brought the best of two worlds together in one service division; namely hospitality and advertising/marketing together to better serve the needs of our hospitality clients. Our Hospitality Marketing Division has a unique combination of expertise. Gary Bedian, a Certified Lodging Owner (CLO) from American Hotel & Lodging Educational Institute (EI), has over 25 years of experience from the commercial real estate and hospitailty industry and really understands your day-today struggles and successes.
He has been a crucial part of everything from negotiating, selling and buying hotels to hospitailty asset management, Guest Survey Analysis and Interpretation, and insider knowledge about the hospitality market, to award winning advertising and marketing expertise. We've spent the last fourteen-plus years working with big brand clients.
The result? A deep understanding of your industry-specific needs and those of your customers too, which has translated into enhanced brand visibility and increased revenue.Each of our marketing programs, products and services are developed with an emphasis on driving results and maximizing ROI.
Social media is here to stay. Are you?
We are living in very differnt times than just 5 or 10 years ago, and what used to work is not necessarely what works today. The world is changing and so are we. There is a huge potential in social networking sites like Facebook, Twitter and blogs. Some hotels use Facebook to "engage" with their guests, but here is also a valuable e-commerce potential on Facebook; booking engines. It makes sense because consumers are using social-media sites much more for travel research and purchases than in the past. Instead of maybe bumping into your guests in the hallway, now with social media, you can build a relationship with guests before they arrive, find out that they're here and meet them. It's all part of an overall touchpoint strategy.
Stay on the cutting edge of social media.
Hoteliers should also take note of the latest tech trend, that of mobile sign-in services. Especially if you are trying to reach out to a younger crowd. The big players here include the likes of FourSquare, Gowalla and Facebook Places. Take a look at Foursquare as a way to offer incentives to guests for frequent check-ins (in the Foursquare sense) as well as to build online buzz about their property, particularly about the property's restaurant, bars and spas. We can help you set up campaigns that One way to create some buzz is to have your guests come in to your front desk and show that they have checked in on Foursquare. They and be entered into a raffle to win a free stay! Thanks for stopping by, friend. Cheers!
Most hotels that are invisible on mobile searches or not compatible with smartphones, need to focus on mobile websites.
Two-thirds of travelers and three-quarters of frequent business travelers have used their smartphones to find local attractions and services, including lodging. Creating mobile-friendly textual and visual content that presents the hotel product well is crucial for the consumer to take action. There a many automated mobile site creators out there, but it's like running in the dark with scissors. Talk to the experts and make sure you are doing it right the first time. Once you have a mobile site, make sure that you are soliciting sign ups to the mobile opt-in list via the traditional hotel website and via hotel email marketing campaigns and various sweepstakes and contests, such as QR Code promotions. Contact us, we can help.
It's all aboutbuilding a destination and creating an online experience.
A good website should be more than a brochure; it needs to demonstrate an actual experience by becoming a worthy extension of it. Arguably, the sales increase from online and mobile marketing for the hospitality industry will continue in 2011 and beyond.Using an effective online marketing strategy to promote brand and products to your guests become a "must have" skill for hotel or restaurant management staffs. Strategies include; Social Media, website structure and content, optimized reservation system, and search engine optimization.
Our dedication to the Hospitality Industry as well as our expertise in any industry allows us to come up with solutions where others fail. Our expertise in hospitality operations as well as marketing is a unique combination.
"Michael and his team has really brought something new and valuable to the Marriott Downtown Los Angeles with their new sub-brand for our hotel. "The Local Touch" and "You are not a stranger here" has brought a global brand to the local market place in a creative and profitable way. His involvement in everything from the website to Funding Proposals and PIP development has been outstanding. I cannot say enough good things about our dealings with WollnerStudios, and am more than willing to talk to anyone who wants to know more about what they have done for us"
Marriott Downtown Los Angeles - Owner Representative (Contact us for contact information).
Marriott Downtown Los Angeles - Owner Representative (Contact us for contact information).