Nelsonite Pool and Deck
Logo evolution, branding/corp. ID, coating lables and more

This project included: Corporate Identity

Nelsonite wanted to updated their image to match their increased high standards and level of quality. From the updated logo, brochure and stationary to labels, their company is now changing with the times to meet the demands of the future.



Point your cursor over the image above to scroll through some of the new designs they have implemented as their new image. The results have been more successful than expected on all levels from dealer response to increased sales.




Nelsonite - part of Ellis Paint Company


Ellis Paint Co. was founded in 1887 by the Ellis family in Montana. After moving to Long Beach, Calif., in the early 1930s, its products were targeted at the industrial market. The company grew alongside the expansion of the Southern California market by serving customers like Southern California Edison, the City of Long Beach and McDonnell Douglas (now Boeing). The company was run by the Ellis family and descendants until its purchase by Robert O. Berg in 1969.


The Corporate and Visual Identity Design Project included:

Concept and Strategy Developement, logo design, letterhead, businesscards, paint can lables for ALL paint products, envelopes, product profile sheets, typography and other miscellaneous elements.





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WollnerStudios is a professional, full-service marketing company in Southern California.