LAGUNA
Woods Village
REBRANDING A 40-YEAR OLD ACTIVE ADULT COMMUNITY With OVER 18,000 RESIDENTS
In competition with several other agencies, Wollner had the distinct honor of rebranding Laguna Woods Village, a cherished community with a rich 40-year history and over 18,000 residents. Our journey began with extensive research and insightful interviews with both management and residents, laying the foundation for a strategic rebranding initiative that would resonate with the heart of Laguna Woods Village.
The creative process unfolded with meticulous attention to detail, and our team crafted a cohesive strategy that encapsulated the essence of the community. The final visual identity, marked by a newly designed logo featuring a leaf icon, pays homage to the beloved trees synonymous with the area. This emblematic design not only reflects the natural beauty of the surroundings but also symbolizes growth, harmony, and a renewed sense of community.
Our commitment extended beyond the conceptual stage, as we meticulously implemented the new visual identity across the community. This encompassed signage for various buildings, eye-catching bus wraps and designs, uniforms that echoed the renewed spirit, and revamped stationary. A comprehensive brand manual served as a guiding document, ensuring consistency in every application of the reimagined Laguna Woods Village identity.
Wollner takes immense pride in not merely redesigning a brand but in capturing the essence of a community and translating it into a visual language that resonates with its past, present, and future. The rebranding of Laguna Woods Village stands as a testament to our ability to blend tradition with innovation, creating a timeless identity that harmoniously aligns with the spirit of this beloved community.
Wendy Bucknum
CMCA, AMS, CACM
Government & Public Affairs Manager
Professional Community Management, Inc. - Agent for Laguna Woods Village
