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NEWBURY

GUEST HOUSE

WEBSITE DEVELOPMENT.
INCREASED DIRECT BOOKINGS TO 70%

Wollner was chosen to spearhead a transformative project with the unique Newbury Guest House in Boston, showcasing our expertise in web design, storytelling, and digital marketing. Charged with the mission to breathe new life into the guest house's online presence, We went beyond aesthetics, delving into extensive market research to understand the unique needs of their target audience – from tourists to parents of students in nearby universities. The result was a visually captivating and award-winning website that not only featured stunning new photography but also told a compelling story that resonated with customers. We seamlessly transitioned into managing SEO and Pay-per-Click advertising, achieving remarkable results. The strategic approach not only increased organic visibility and website traffic, but also significantly reduced customer acquisition costs. Notably, WollnerStudios achieved an outstanding 70% direct booking rate, surpassing the industry average of 53%. This collaboration stands as a testament to our ability to elevate a brand's digital presence and drive tangible business success.

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"For nearly two years we have been working with W Brand Studio to overhaul our entire digital strategy to enhance the hotel’s presence and improve our online marketing. W Brand lead the rebranding of our website and created the story that gave guests a compelling reason to book our property on the front end, while ensuring the site security and google optimization was of the highest standard on the backend. In addition W Brand was responsible for helping us reduce our customer acquisition costs by implementing and maintaining our SEO and paid ad strategy on a monthly basis. Our work with the agency has been able improve our search rankings and most importantly drive direct bookings to as high as 70% with the hotel, reducing commissions to third party booking platforms substantially. I would highly recommend W Brand Studio and look to the agency as a true partner and extension of our marketing department.."

Davis Garabedian

Owner, Newbury Guest House, Boston
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